ChatGPT in UX? Absolutely!

ChatGPT in UX? Absolutely!

ChatGPT has already established itself as another valuable tool in my UX tool box, supporting and enhancing my UX work and certainly not something that replaces the work I do. So what do I use...

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What’s the value of UX?

What’s the value of UX?

I read a very comprehensive article of statistics collated by Marko Dimitrievski from a variety of good sources supporting the value of UX. Below are my "Top 10" selected from his article. 1. The...

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Psychology Principles for UX Designers

Psychology Principles for UX Designers

The significance of UX psychology cannot be understated. By understanding the thought processes of users with products and websites, UX designers can create more engaging and effective experiences....

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Mistakes of Do It Yourself UX

Mistakes of Do It Yourself UX

Over my years of working with clients who have attempted to do their own UX design, I noticed a pattern of common mistakes. Despite best intentions, these mistakes can be very costly in terms of...

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