As a UX Designer
I do all the hard work so your users don’t have to

Users shouldn’t have to work hard to understand and use your website or app. As a User Experience (UX) Designer I work with you to make your digital product intuitive, easy and enjoyable to use.

Recent Work

“My Yogi” is an app, which enables users to book one-to-one yoga lessons directly with a yoga teacher. UX processes: user research & analysis, wireframing, prototyping and UI design of key screens.

client list

Aventis Pharma
Wellcome Trust
The Brand Union
McCann
Transport for London
Hilton Hotels and Resorts
ABN AMRO
Big Film Productions

User Experience Services

UX Review

Is your website or app delivering the best possible experience to your customers? An expert review of your product will identify potential UX and usability issues.

User Research & Analysis

User interviews, focus groups, user personas, customer journeys and competitor analysis to identify your target audience and to understand their needs and wishes.

Information Architecture

The organisation and structuring of websites and mobile apps and associated content through the creation of sitemaps, labeling and user flows.

UX Design

Production of interface sketches, wireframes and interactive prototypes to identify the essential functionality and reduce complexity.

User Testing

The UX motto is: test early and test often! Usability testing of interface wireframes, prototypes and the final user interface.

Generative AI

The use of generative Artificial Intelligence (AI) such as ChatGPT and Midjourney to support the UX development process.

The value of User Experience Design

What is the value of UX design? Why should you prioritise UX design and what is the value for your customer? The value of UX design goes beyond beautiful, user-friendly products. In terms of brand success there is a huge difference between companies that prioritise UX and those that don’t.

The good…

%

of users will tell 6 other people about a good user experience

%

of customers will pay more for a good user experience

%

is the conversion rate increase with a well designed interface

%

of users say the experience a company provides is just as important as its products and services

…the bad and the ugly

%

of users abandon websites because of bad UX

%

of online shoppers abandon their carts due to bad UX

%

of users will tell friends about a bad user experience

%

of online businesses fail because of bad ux and usability

UX matters

Articles and commentary about current themes and developments in UX.

ChatGPT in UX? Absolutely!

ChatGPT has already established itself as another valuable tool in my UX tool box, supporting and enhancing my UX work and certainly not something...

What’s the value of UX?

I read a very comprehensive article of statistics collated by Marko Dimitrievski from a variety of good sources supporting the value of UX. Below...

Psychology Principles for UX Designers

The significance of UX psychology cannot be understated. By understanding the thought processes of users with products and websites, UX designers...

Are Nielsen’s UI Heuristics still relevant?

Back in 1994, when Jakob Nielsen presented the 10 Usability Heuristics, they stood out as one of the few available frameworks designers could turn...

Mistakes of Do It Yourself UX

Over my years of working with clients who have attempted to do their own UX design, I noticed a pattern of common mistakes. Despite best intentions,...

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Get in touch

+49 (0)176 678 765 79

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